Maryland Wine Lovers Fall Prey To Wholesalers
March 13, 2008 – 1:01 pmThese last three days I was at the National Alcohol Beverage Control Association’s Annual Legal Symposium. That organization of control states was kind enough to ask me to sit on a panel and discuss retailer-to-consumer shipping.
In the course of the talk I gave I made the point that retailer-to-consumer shipping was likely to come about through litigation, rather than legislation. The reason for this and the reason for telling them that SWRA or another organization would likely be coming to their state with a threat to sue them is because America’s wholesaler’s appear to have a stranglehold on each and ever legislature across the country that results from $50 million being spent in this decade alone on contributions to state political campaigns.
That kind of political largess, I told the folks in the room, results in a lot of favors and a lot of legislative deference.
If anyone needs to see what I mean by this all one had to do is look at what happened recently in the State of Maryland.
In Maryland the legislature was considering a bill that would have allowed direct to consumer shipping for both retailers and wineries whether in-state and out-of-state. If passed into law, Maryland consumers would have much greater access to wine, the state would have collected considerably more taxes on the sale of alcohol and this would have occurred with no harm done to the three tier system.
The bill was killed in committee…even though considerably numbers of legislators, consumers and industry folk supported it.
Allow me to quote liberally from an article on this fiasco from the Maryland Gazette:
“The proposals met heavy resistance from distributors and their lobbyists, who argued the state’s three-tiered system linking producers, distributors and retailers would suffer if consumers could purchase wine directly from wineries.
Wholesalers argued that wine would be more available to minors through Internet sales, and would be less profitable for the state and less regulated.”
It’s important to be very clear about the character of the claims that were made by those who opposed this legislation: They are lies. Not only would the three tier system in Maryland have been effected in no way whatsoever, but minors would not begin buying wine via the Internet. They never do. But of course, these issues were not the main issues in play. Even the wholesalers admitted as much:
‘‘Of course it would have a direct impact on the distribution business,” said Nicholas G. Manis, deputy director of the Maryland Beer Wholesalers Association. Give Mr. Manis credit for admitting publicly that the real concerns is not for consumers or proper and appropriate regulation, but rather for the financial interests of the wholesalers.
The fact of the matter is that the wholesaler lobbyists didn’t even need to show up to these hearings. They made their appearance in front of the legislature long before when they delivered checks, a great many of them, to the lawmakers who vote on these issues.
So while it seems that in reality nothing has or will happened in Maryland on the issue of Direct Shipping, the killing of this bill does have consequences:
1. Marylanders will pay higher prices for wine.
2. Marylanders will have a diminished selection of wine to choose from.
3. The State of Maryland will not benefit from increased tax revenue.
4. The environmental benefits that flow from direct shipment vs. the Three Tier System will not accrue to the state.











