The Specialty Wine Retailers Association (SWRA) exists to create a national marketplace for direct-to-consumer wine sales. SWRA is the only group of retailers seeking a "borderless" wine market so that consumers can purchase and receive wine directly from any retailer in the United States. A national wine market will improve choice, price and convenience, and help consumers make sense of the diversity of American and imported wines.

Association retailer members include wine merchants, wine auction houses, wine e-tailers, catalogers and wine clubs that operate (collectively) in 30 states. Associate members include "wine interested" organizations such as wineries, trade associations and service providers.

To find out more about the Specialty Wine Retailers Association's initiatives and activities, see the About page.